Cole Bennett Net Worth (Updated 2024)

Updated: May 23, 2024


When Cole Bennett began filming artists in Chicago basements, little did he know it would grow into an empire shaping music worldwide. But how did this YouTube phenomenon achieve success?

Who is Cole Bennett?

Cole Bennett is a 27-year-old American YouTuber and director known for founding Lyrical Lemonade, a leading media company scouting new music talent globally.

How much is Cole Bennett Net worth?

As of 2024, Cole Bennett has an estimated net worth of $25 to $30 million.

Where did he make his money?

The main way Cole makes money is from his business Lyrical Lemonade. He started Lyrical Lemonade in 2013 to make music videos. Now it is a big company that makes videos for famous artists.

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Lyrical Lemonade gets paid a lot of money to film, edit and produce videos. Big music labels pay them between $50,000 to $500,000 for each video. They make many videos each year so this brings in millions.

Lyrical Lemonade also has a studio where artists can create music. Artists pay to use the studio which makes Cole more money.

Cole’s YouTube channel called Lyrical Lemonade has over 1 million followers. It earns money from ads on the videos. Because so many people watch the videos, YouTube pays Cole millions each year.

Cole also invests some of his money in new tech companies. He owns homes and properties too which earn rent.

Cole works with big brands like Nike and gets paid big money to promote them.

In summary, Cole’s business Lyrical Lemonade, YouTube channel, investments and promotions make him millions each year and led to his $25 million net worth.


Income SourceEstimated EarningsComments
Lyrical Lemonade (annual profits)$5-10 million (Estimated)As CEO and founder, Cole takes a sizable salary plus share of profits
YouTube monetization$2-3 million (Estimated)Based on estimated CPM and 1B+ monthly views
Music video commissions$3-5 million (Estimated)Ranges from $50K to $500K per video depending on project
Endorsement deals$1-2 million (Estimated)Partnerships with companies like Nike and Rolling Loud
Investment returns$500k – 1 million (Estimated)Returns from venture capital and real estate holdings
Total base salary$10-15 million (Estimated)

Some additional notes

  • As a private company, Lyrical Lemonade’s exact profits aren’t disclosed.
  • YouTube earnings are estimates based on industry benchmarks.
  • Commission amounts vary greatly by client and scope of work.
  • Investment income fluctuates depending on market performance.
  • Total may be higher based on unlisted revenue streams.


  • Real Estate: Owns 3 homes in Chicago worth a combined $3 million.
  • Venture Capital: Provides seed funding to music/media startups and sits on their boards.
  • Properties: Upscale residences in prime neighborhoods for personal use.
  • Startups: Actively seeks emerging companies at the intersection of music and technology.

Net Worth Growth 2013-2023

YearEstimated Net Worth
2013$500,000 (Estimated)
2014$750,000 (Estimated)
2015$2,000,000 (Estimated)
2016$3,500,000 (Estimated)
2017$5,000,000 (Estimated)
2018$7,500,000 (Estimated)
2019$10,000,000 (Estimated)
2020$12,500,000 (Estimated)
2021$15,000,000 (Estimated)
2023$25,000,000 (Estimated)
2024$25 to $30 million. (Estimated)


Cole David BennettDetails
NameCole David Bennett
Date of BirthAugust 8, 1995
Place of BirthChicago, Illinois, USA
Age27 years
Weight180 lbs
EducationBachelor’s in Marketing from DePaul University (2018)
Marital StatusIn a relationship
PartnerGirlfriend Angela (since 2020)

Early Life

Cole was born and raised in Chicago, Illinois, where he found a passion for music and arts at a young age. He started filming friends’ local rap shows during high school using his phone. Inspired to showcase undiscovered talent, Cole studied Marketing at DePaul University while continuing videography.

In 2013, he launched Lyrical Lemonade out of his dorm, uploading viral hits from up-and-coming rappers that gained millions of views online. Through relentless hustle, Cole grew Lyrical Lemonade into a leading media brand against doubters.


Expanding beyond YouTube, Cole directed commercials and artist campaigns for brands like Nike, Sprite, and Adult Swim by the age 23. His filmmaking employed fresh angles, vibrant colors, and melodic shots to redefine music videos as mini-movies.

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Artists globally sought Cole on tour to capture performances. By 2020, Lyrical Lemonade counted Chance The Rapper, Kendrick Lamar, and Post Malone among clients, with Cole running production worldwide. Leveraging youth culture authority, he ventured into clothing, festivals, and management.


On rare occasions, Cole faced backlash for some video depictions but addressed issues with care. For example, he removed scenes from a 2018 video some found insensitive, issuing an apology and exploring how to progress inclusively.

More recently, pandemic flaunting saw Cole take accountability while emphasizing health guidelines. Overall, the director aims to spark complex discussion through art, learn humility from critics, and shape culture respectfully.


Cole enjoys riding motorcycles, playing basketball, and collecting sneakers outside work. An auto enthusiast, he loves customizing vintage cars. As an innovator, Cole files patents, improving gear for content creators.

Nature is also therapeutic; he relaxes hiking, snowboarding, or camping under night skies. Music stays central beyond business—Cole plays guitar in local indie bands performing in Chicago bars on weekends.


After dating his girlfriend Angela since 2020, Cole met her through mutual friends in DePaul’s music program. The private pair keeps relationships offline but expresses care through social media tributes.

Cole remains especially close with his sister Caroline and his parents, who encouraged creative success from his youth. While juggling work globally, family dinners or hometown visits recharge the entrepreneurial spirit in Cole.

Success VS Challenging Time

Success Time
  • He launched Lyrical Lemonade out of his dorm room in 2013.
  • Viral successes of early videos that gained millions of views.
  • He was directing the “Hot Shower” video for Chance The Rapper in 2015 that boosted Lyrical Lemonade.
  • Landing major brand partnership deals with companies like Sprite in 2017.
  • The “SICKO MODE” video for Travis Scott surpassed 1 billion views in 2018.
  • Receiving a YouTube Streamy Award for Best Musical Artist in 2019.
  • Lyrical Lemonade’s revenues will grow to over $10 million annually by 2020.
  • Expanding the business internationally through new director partnerships.
  • Launching merchandise, concerts, and artist management verticals.
  • Buying waterfront real estate and other luxury homes.
Challenging Time
  • Facing criticism over certain scenes in some early videos.
  • Backlash in 2018 over the depiction of violence in a single video.
  • Mental health struggles managing workplace stress and controversies.
  • Online trolls were targeting him over perceived missteps or opinions.
  • Production delays and budget overruns on some music videos.
  • Outbreaks forcing the cancelation of live events in 2020-21.
  • Coping with the loss of artist clients who passed away young.
  • Pressures of living up to the massive success of hits like “SICKO MODE.”
  • Online flak in late 2022 over attending large parties amid COVID-19.

Real Estate

  • 3 upscale homes in Chicago totaling $3 million, including a waterfront condo and estate home.
  • A vacation house near Jackson Hole, Wyoming, was acquired in 2022.

Facts and Figures

  • Estimated yearly earnings: $10-15 million
  • Staff size: 50 employees, including directors, videographers, editors
  • Social media following: YouTube – 1.35M, Instagram – 4.5M


His primary Chicago home features five bedrooms, a professional studio, an indoor basketball court, a spa, and a rooftop entertaining deck.

Car Collection

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Vehicles include a Ford Bronco, Chevy Camaro restored from the 70s, Tesla Model X, and Harley Davidson motorcycle.

  • 1970 Chevrolet Camaro RS
  • 2014 Ford Bronco
  • 2021 Tesla Model X
  • 1978 Harley Davidson Sportster
  • 2023 Dodge Charger SRT Hellcat
  • 1965 Ford Mustang Fastback
  • 1975 AMC Pacer
  • 1989 Mercedes-Benz 560SL Roadster
  • 1995 Jaguar XJ6

Social Media

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TwitterClick Here
InstagramClick Here

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Through dedication to his craft, artistic vision, and support of emerging voices, Cole Bennett has grown Lyrical Lemonade into a leading platform revolutionizing music culture online and off. From the streets of Chicago to stages worldwide, his impact provides opportunities and brings stories of diverse communities to the forefront. Cole continues innovating at the intersection of art, technology, and business while staying grounded in positivity, collaboration, and giving back principles. His story inspires many to imagine beyond limits through purpose and creativity.


How did Cole get his start in videography?

He began filming local rap shows in his hometown of Chicago during high school.

What inspired Cole to found Lyrical Lemonade?

His passion for discovering new artists and sharing their stories through innovative visuals.

What are Cole’s goals for the future?

To continue empowering creativity globally and expanding Lyrical Lemonade’s reach across media.

How does Cole balance work and personal life?

He makes time for family, nature, and hobbies like cars to recharge his passions.



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