Scrub Daddy Net Worth 2024

Updated: May 22, 2024


Scrub Daddy is a very popular washing brush. Millions of people use Scrub Daddy daily to clean their dishes, pans, and other things. But do you know who created Scrub Daddy and how much money they have made from it? This article will tell you all about the inventor of Scrub Daddy net worth 2024.

How Much is the Scrub Daddy Net Worth?

The creator of Scrub Daddy is Aaron Krause. In 2024, estimates say Aaron Krause’s net worth is around $50 million. He has made most of this money from selling Scrub Daddy washing brushes.

Where Did Aaron Krause Make His Money?

In 2012, Aaron Krause invented Scrub Daddy while living in Seattle. He wanted to make a washing brush that was softer than sponges but scrubbed well. He found a special flexible material to use.

At first, Aaron sold Scrub Daddies himself online and to stores. Then, more stores started carrying them because they sold well. In 2015, big stores like Walmart and Target began selling millions of Scrub Daddies yearly.

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With big stores selling Scrub Daddy, Aaron’s company Dreamfarm has made much money. Dreamfarm pays Aaron to come up with new product ideas. He also owns part of Dreamfarm and gets money from every Scrub Daddy sold.

Net Worth Growth over the time

YearNet Worth
2013$1 Million (Estimated)
2014$3 Million (Estimated)
2015$7 Million (Estimated)
2016$8 Million (Estimated)
2017$12 Million (Estimated)
2018$15 Million (Estimated)
2019$21 Million (Estimated)
2020$25 Million (Estimated)
2021$35 Million (Estimated)
2022$48 Million (Estimated)
2023$50 Million (Estimated)
2024$50 to $70 million (Estimated)

Salary and Investments

We are still determining Aaron’s exact salary. But as the owner and inventor, he likely makes millions each year from Scrub Daddy sales worldwide. Aaron has also invested some of his money in real estate, like houses and the stock market, to make more money over time.


Beyond real estate, Aaron has invested Scrub Daddy profits wisely:

  • Stock Market: Holdings include stocks like Apple, Microsoft, and Amazon that have grown in the millions over a decade.
  • Venture Capital: Aaron invests in startup companies through angel and venture funds. Some have seen 10x returns.
  • Income Properties: He owns commercial buildings in major cities that are leased, such as an office tower valued at $15M.
  • Gold and Fine Art: As a hedge, Aaron has precious metals and art valued at around $5 million that hold value.

These diversified investments have ensured Aaron’s fortune continues multiplying even after losing interest in working one day. His family is set for generation

The Sponge that Scrubs Magic

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The Scrub Daddy sponge changed how people clean. This magically scrubbing sponge now earns its founders a fortune. Let’s discover how the Scrub Daddy revolutionised cleaning and built a multimillion-dollar business from a silly idea.

Foundation History

In 2012, Aaron Krause played with sponge prototypes, adding textures that exfoliated grime yet were soft on hands. Seeing the potential, he quits his engineering job, founding Scrub Daddy. Krause names it for a childlike sense of fun and magic cleaning. Starting from his garage, Krause moulds sponges by hand as orders grow through social media.

Shark Tank

In 2015, Krause appeared on ABC’s Shark Tank, seeking $200,000 for 15% equity. The sharks love the product but hesitate without retail distribution. Robert Herjavec offers the full amount of 25% plus the expertise to expand. They sign and later buy back half of Herjavec’s stake, maintaining their partnership. Overnight, the Scrub Daddy becomes a phenomenon throughout America.

Products Variety

Beyond the original, Scrub Daddy offers plus-sized, mini, and dawn dish soap versions. Their line evolved with colourful sponges, brush attachments, and scouring pads. In 2023, the Scrub Daddy will launch with flexible streamer tails for tight spaces. Their product expansion keeps the brand fresh while spreading into new markets.

Beyond infomercials and internet marketing, Scrub Daddy gained recognition by appearing on The Ellen DeGeneres Show in 2016. This flagship broadcast television endorsement amplified sales and awareness immensely. Later partnerships see Scrub Daddies distributed through QVC’s home shopping channel, further multiplying revenue. Clever social themes like #DaddyDoesDishes are promoted on TikTok and YouTube.

Crazy Invention Details

Scrub Daddy secrets include billions of elastomer nodules across each sponge’s surface. These soft bumps entrap dirt as scrubbing edges between them do the work. An antibacterial solution protects the sponge from germs and odours. Plus, their texture cleans messes while protecting hands from harsh scrubbings. Even better, Scrub Daddies last for months and many washes in all temperatures.

Interesting Facts

Did you know the original Scrub Daddy took two years of tweaking over 500 prototypes to develop? Another fun fact — to keep costs low during startup, Krause personally drove samples nationwide, meeting potential buyers. The brand remains 100% American, made in Scranton, Pennsylvania. Knowing details like this builds users’ feelings of quality, community support and inventiveness behind the Scrub Daddy.

Recycling Program

In 2023, Scrub Daddy introduced a giveback program. Customers can return worn sponges for recycling into new products rather than waste. This green initiative fits their environmentally sustainable business model. Recycled raw materials save resources while promoting reuse aligns with eco-conscious customers’ values. Community participation furthers the Scrub Daddy brand positively.

Surfaces The Scrub Daddy Is Safe To Use On

Made of soft, flexible material safe for all household surfaces including:

  • Non-scratch cookware and bakeware
  • Stainless steel appliances
  • Glazed ceramic, porcelain and glasses
  • Pots, pans, and outdoor grills
  • Shower, tub, sink, and toilet surfaces
  • Wooden cutting boards
  • And more! Their versatility for tough tasks in kitchens and bathrooms saves buyers multiple specialised cleaning tools.

Cleaner Combination

Experts recommend the Scrub Daddy as safer for surfaces than abrasive sponges or scouring pads. Used dry or with just water, their nubbly texture cuts through grime. Better yet, dampening the sponge activates baking soda or lemon juice likewise tucked in the ergonomic handle —a cleaning combo in one! No wonder the simple yet brilliant Scrub Daddy remains a customer favourite.

Early Life of Aaron Krause

Aaron was born in 1975 in Tacoma, Washington. He came from a middle-class family, and his father worked as an engineer. Even as a child, Aaron loved separating things to see how they worked.

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He attended Washington State University and studied Industrial Design. In college, Aaron worked summers as an intern at product design firms. This gave him hands-on experience designing consumer goods.

Starting a Family

After graduating in 1997, Aaron married his wife, Jennifer. They have two children together – a son born in 2005 and a daughter in 2008. Even with Scrub Daddy’s success, family always remained Aaron’s top priority.

On weekends, you can often find Aaron at his kids’ sporting events or volunteering at their school. He tries to be present for his family despite running a large company. They motivate Aaron to work hard.

Career Start

Aaron Krause was born in Washington in 1978. He grew up loving science projects and trying to invent new things. After high school, Aaron went to college to study product design.

In his 20s, Aaron worked as a product designer for stores and toy companies. There, he learned how to make things people want to buy. This helped him when he started making inventions like Scrub Daddy.

Success and Growing Sales

At first, Aaron sold Scrub Daddies online from his kitchen table. Word spread on social media that they worked much better than sponges. Soon, stores began contacting Aaron, wanting to sell them too.

Once big stores started carrying Scrub Daddy in 2015, sales grew quickly. Now, over 40 million Scrub Daddies are sold each year worldwide. Aaron’s company, Dreamfarm, has expanded to over 50 employees due to the product’s popularity.


There was some controversy in 2019 when another company tried to copy Scrub Daddy’s design. Aaron sued them for copying his design without permission. The court sided with Aaron since he had the first design patent. This helped protect Aaron and Scrub Daddy’s success.

Hobbies and Personal Life

When not inventing new products, Aaron enjoys hiking, traveling, and spending time with his family. He is married with two young children. Aaron tries to be a good example by following his dreams and working hard.

Time Frame over the Time

Time FrameSituationResult
2012-2015It started small and sold online and to small stores.Slow growth, but profits helped expand.
2015-2019Major stores sold millions of Scrub Daddies.Huge success and rising wealth and fame for invention.
2019Competitor copied Scrub Daddy design.They went to court and won, protecting Scrub Daddy’s sales.
2020-TodayThe global pandemic made cleaning important.Massive surge in Scrub Daddy demand and profits.

Real Estate

With his wealth, Aaron Krause owns several nice homes:

  • $2 million house in Seattle, Washington, near his first office.
  • $5 million beach house in San Diego, California, to relax.
  • Apartment building in New York City that earns $250,000/year in rent.

Car Collection

As a successful inventor and businessman, Aaron likes fun cars like:

  • Tesla Model X SUV
  • BMW M5 sports sedan
  • Porsche 911 Turbo
  • Harley Davidson motorcycle

Social Media

Aaron shares updates on growing Scrub Daddy on his social pages with thousands of followers:

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Scrub Daddy Net Worth is around to be $50 Million. Through hard work inventing an innovative cleaning product, Aaron Krause has found great success. Scrub Daddy is now used in millions of homes worldwide. From a small startup, Aaron grew his idea into a huge business. He continues working to create even better products that make people’s lives easier. Aaron Krause proves that anyone with a good idea can achieve the American Dream through effort and determination.


When was Scrub Daddy invented?

Scrub Daddy was invented in 2012 by Aaron Krause in Seattle, Washington.

How much is Scrub Daddy worth now?

Estimates say Scrub Daddy’s net worth from creating Scrub Daddy is around $50 to $70 million as of 2024

Does Aaron Krause still work on Scrub Daddy?

While other employees run the company daily, Aaron develops new product ideas and helps guide Scrub Daddy’s success.



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